Since 2021, many governments have implemented some sort of a repairability index rating the repairability of a new product – if at all. Since then, many companies have specialized in repair services: for example, Belong has set up its own take on the idea with its own “durability index”. Benoît Delporte confides that at Belong, “the ambition is to make all products last, whether they were bought from us or elsewhere. Sustainability is in our DNA, our brand is built on this very principle.” This is why the brand is committed to offer a five-year warranty to discourage customers from throwing away their appliances too quickly.
This goes hand-in-hand with its repair services, whether in-store to understand which part needs to be replaced, by videoconference with experts to determine the price of repairs, or via home visits.
According to a study by the ADEME (the French Agency for ecological transition), buying a refurbished smartphone rather than a new one reduces its carbon footprint by 91%. With such figures in mind, Belong is pushing its sustainability principles even further: the brand intends to open its own refurbishment center as soon as possible. Meanwhile, Ovélo also trades in products and sells spare parts to repair a broken bike as quickly as possible. Tomorrow’s keyword: repair rather than replace.
Being a sustainable company is an achievable goal, and Henri-Jacques Bertrand sees nothing but advantages to it. He makes one promise to brands that might doubt that committing to the environment is highly beneficial to them: “adopting a sustainable ethos will reach an ecologically aware clientele and open up new perspectives.”
Rental, reconditioning, repair, and recycling initiatives enable companies to broaden their offering and to tackle ecological and economic issues all at once. Sustainability also becomes a strong argument for employees who wish to work for brands and companies that share their values. Undoubtedly, the second hand-market has a number of hands to play !