The term Corporate Social Responsibility is now almost a household brand. Businesses who wish to have a positive impact on society are well aware of the concept and have learned to use it. But are all companies really serious about CSR? How reliable are their statements, non-financial results and engagements?
- Pauline Roulleau, former non-financial analyst (VIGEO), CSR consultant-auditor (EY), and founder of the sustainability agency Ici & demain, gives us some answers.
Driven by their commitment to sustainable development and the challenges of climate change, numerous companies now appear to choose responsibility over profit. From consumers, to employees, and investors, stakeholders expect and follow such engagements. 86% of consumers think that companies should lean more into ESG practices, 86% of employees are more likely to support and work for companies that have the same goals as them, and 91% of CEOs believe that their own company has to take responsibility regarding ESG. WTW’s 2022 global report shows that 90% of companies in the main European markets now include environmental, social and governance (ESG) criteria in executives’ variable compensation. Europe is leading the way when it comes to ESG.