RegenerativeBusiness: beyondsustainability


In 2019, the European Green Deal was introduced to overcome the challenges of the EU green transition, which aims to make Europe the first climate neutral continent in 2050. In order to have more impact than a simple legislation, a whole new model of business appeared, built in the spirit of regeneration. Instead of simply slowing down damages the environment suffers from, regeneration aims to reverse them by renewing the planet’s natural resources. For the purposes of this article, we interviewed Thomas Busuttil, founder of Imagin/able (part of the R3 Group), a startup supporting businesses to define and implement sustainable and re/generative innovation strategies.