Can digital sobrietymean business?


Can digital sobriety mean business?

Businesses are going through ever-increasing digitization – amplified by the aftershocks of the pandemic – making it impossible to ignore the environmental impact of digital activities. According to the Shift project (a think thank dedicated to the low-carbon transition,) digital pollution represents a significant share of global greenhouse gas emissions (3.5% in 2019) – and it is increasing by 6% every year. We interviewed Ivan Mariblanca Flinch, founder of Canopé (a Swiss start-up specializing in measuring and reducing the environmental footprint of companies’ IT assets) so that he could tell us more about how companies can take action by choosing digital sobriety… And in doing so, how they can grow through a dynamic and sustainable economy.