Sustainable consumption: When conviction transform habits
A growing number of consumers are turning away from hyper-consumerism towards more responsible modes of consumption that are more in line with their values. From food to cosmetics, clothing and tourism, all sectors are subject to this change – and companies can use this as an opportunity to prove that conviction and consumption can go hand-in-hand. Indeed, they have a major role to play in meeting challenges such as reaching the net zero objective by 2050. We asked Thomas Lemoine, co-founder of Les Saisonniers – “farmers’ supermarkets” that promote local products and producers – to tell us more about these new, more inspired consumers, and how companies have the power to inspire them in return by putting forward a more responsible production model.